Incident Resolution: Meta API Connection Expiration
Meta has acknowledged the incident that caused Facebook, Instagram, and WhatsApp profile tokens to expire and has confirmed that the underlying issue has been fixed. New and active tokens are no longer expiring as a result of this issue.
However, any profile connections that expired during the incident must be renewed manually. Platform functionality for those profiles will be fully restored once the connections are renewed.
We will continue to monitor the situation to ensure stability.
Thank you for your cooperation and prompt action.
— The Emplifi Team
Posted Aug 15, 2025 - 06:32 UTC
Monitoring
Incident Update: Meta API Connection Expiration
We are pleased to inform you that Meta’s API is no longer causing active profile tokens to expire. However, any Facebook, Instagram, or WhatsApp connections that were already expired during the incident will still need to be renewed manually.
We recommend that all users responsible for connected profiles respond to the expiration notification emails sent by Emplifi and complete the renewal process as soon as possible. Full platform functionality for those profiles will be restored once the connections are renewed.
We have reported the incident to Meta and are still awaiting their official statement regarding the cause. We will continue to monitor the situation closely and provide updates as new information becomes available.
Thank you for your patience and cooperation.
— The Emplifi Team
Posted Aug 14, 2025 - 13:23 UTC
Investigating
We are currently experiencing an incident involving Meta’s API that has resulted in the expiration of Facebook, Instagram, and WhatsApp profile connections. As a result, both content publishing and data retrieval functionalities are affected.
We recommend that all users responsible for connected profiles respond to the expiration notification emails sent by Emplifi and promptly renew their profile connections. Full platform functionality will be restored once these connections are successfully renewed.
Our investigation has determined that Meta has invalidated the authorization for third-party integrations. We have reported this incident directly to Meta and are awaiting their official statement regarding the cause.
We will continue to monitor the situation closely and provide updates until the matter is fully resolved.
Thank you for your understanding and cooperation. — The Emplifi Team
Posted Aug 14, 2025 - 10:21 UTC
This incident affected: Suite and Suite (Publisher, Dashboard, Community & Care, Content Hub, Unified Analytics).